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Corporate Communication Research Group


The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom Research Group bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

NEWS

Symposium „Against online hate – For more online civility“

26 April 2018, 17:30–21:30
Presseclub Concordia, Vereinigung österreichischer Journalisten und Schriftsteller
Bankgasse 8, 1010 Vienna

Full details can be found here.


New papers

Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises by Jens Seiffert-Brockmann, Sabine Einwiller & Julia Stranzl in the European Journal of Communication.

Wolfgang Weitzl and Jens Seiffert-Brockmann have published a new paper, Stakeholder engagement through gamification, in the Journal of Communication Management.


Neue Vorsitzende des PR-Ethik Rates

Mit 1. Jänner 2018 übernimmt Sabine Einwiller den Vorsitz des Österreichischen PR-Ethik-Rates. Dabei handelt es sich um ein anerkanntes Organ der freiwilligen Selbstkontrolle der österreichischen PR-Fachleute. Er wird getragen von den Berufsverbänden der Branche und hat sich als wichtige Instanz zur Verankerung ethischer Prinzipien in der Kommunikationsbranche etabliert.


Accepted papers at ICA 2018

The CCom Research Group is proud to have the following papers accepted for presentation at ICA Annual Conference 2018:

  • Gruber, M., Mayer, C., & Einwiller, S. (2018). Participation in online firestorms. Adapting the situational theory of problem solving to the online sphere.
  • Weitzl, W., Einwiller, S., & Seiffert-Brockmann, J. (2018).  When can sponsorship disclosures lead consumers to resist covert persuasion online?
  • Mayrhofer, M., Matthes, J., Naderer, B., & Einwiller, S. (2018). The impact of alcohol brand appearances on Facebook on purchase intention.
  • Seiffert-Brockmann, J., M. Habermeier, M., & Ruppel, C. (2018). Destructive voices? The impact of character attacks on images of and identification with athletes in football.
  • Nothhaft, H., Thummes, K., & Seiffert-Brockmann, J. (2018). From Homo Dialogicus to Homo Sapiens: Reconciling Public Relations Research with the Mind Sciences.
  • Seiffert-Brockmann, J. (2018). Public relations as costly signaling.
  • Seiffert-Brockmann, J. (2018). Fundamental Motives: How evolutionary thinking informs public relations research. (Pre-Conference)

8.-9.12.2017

Conference presentation

Sabine Einwiller presented results from joint research with Mira Mayrhofer and Jörg Matthes on „Advertising on Facebook: A Boost of Popularity or Skepticism?“ at the Conference on Digital, Mobile Marketing, and Social Media Analytics. The conference took place at New York University on December 8 and 9.


12.12.2017

Podiumsdiskussion

Am 12.12. 2017 nimmt Jens Seiffert-Brockman an einer gemeinsamen Podiumsdiskussion von "krone.at" und dem Institut für Publizistik und Kommunikationswissenschaft zur "Verhaberung" im Spitzensport und Journalismus teil.

Im Rahmen der Diskussion soll der Überlegung nachgegangen werden, ob in einem Land wie Österreich, in dem "jeder jeden kennt, insbesondere im Spitzensport kritischer Journalismus auf der Strecke bleibt". Die grundsätzlichen Fragen dabei sind:

  • Welchen Regeln folgt die Beziehung von Sport-Journalismus zu -PR?
  • Wie viel Nähe verträgt und wie viel Distanz benötigt eine seriöse Zusammenarbeit?

Antworten auf diese Fragen werden, am Beispiel des Fußballvereins SK Rapid und der "Kronen Zeitung", von folgenden Diskutanten gesucht: 

  • Helge Payer, Ex-Teamtorhüter, jetzt Torhüter-Trainer beim SK Rapid und Analytiker bei DAZN
  • Günther Bitschnau, Direktion Kommunikation, Medien & PR, SK Rapid
  • Rainer Bortenschlager, Rapid-Berichterstatter, Kronen Zeitung
  • Jens Seiffert Brockmann, Universitätsassistent, Institut für Publizistik- und Kommunikationswissenschaft, Forschungsschwerpunkt: PR-Theorie

Die Veranstaltung wird von Michael Fally (krone.tv) moderiert.

Die Begrüßung wird durch den Vizedekan der Fakultät für Sozialwissenschaften, Professor Hajo Boomgaarden, sowie Michael Eder, Geschäftsführer der Krone Multimedia GmbH, erfolgen.

Datum & Uhrzeit: 12. Dezember, 19 Uhr (Come Together: 18:30)

Ort: Währinger Straße 29, Hörsaal 1 (Untergeschoß)

Eintritt frei, keine Voranmeldung notwendig


23.-25.11.2017

German Communication Association (DGPuK) Conference

The CCom Research Team, together with the Advertising and Media Effects Research Group, organised and hosted the annual conference of the "Advertising Division" and the "PR and Corporate Communication Division" of the German Communication Association (DGPuK) in Vienna, Austria, from November 23-25, 2017.

The CCom Research Team presented the following papers:

Einwiller, S., Weitzl, W., & Seiffert-Brockmann, J.:Disclaimers of Native Advertising: Effects on Persuasion Knowledge

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B.: Advertisement disclosures on Facebook.


28.09.2017

The article "An unexpected journey: The influence of social media on consumer decision-making" by Wolfgang Weitzl and Clemens Hutzinger (University of Innsbruck) has been published in B. Rishi's and S. Bandyopadhyay's book "Contemporary issues in social media marketing".


21.-23.09.2017

CSR Communication Conference

The CCom research team, together with the Austrian Academy of Sciences and the Alpen-Adria-University Klagenfurt, hosted the 4th International CSR Communication Conference CSRCOM, in Vienna, Austria.


20.09.2017

Wolfgang Weitzl's and Clemens Hutzinger's joint article entitled "The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders" focusing on today's challenges of online customer complaints is published in the Journal of Business Research.


07.09.-08.09.2017

The CCom Team at  COBIIR 2017

Wolfgang Weitzl and Sabine Einwiller have presented their recent research article entitled Investigating online complainants' reactions to (un-)desired webcare responses at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) at Middlesex University, London.


30.06.-01.07.2017

The CCom Team at BledCom 2017

At BledCom, Sabine Einwiller and Sora Kim presented their paper Curbing harmful online communication - A social responsibility of online platform operators, whilst Jens Seiffert-Brockmann and Wolfgang Weitzl presented their findings CSR and trust: A longitudinal analysis of CSR communication in the German press.


25.-29.05.2016

The CCom Team at the ICA 2017

The CCom Research Group was present with four contributions (3 presentations and 1 poster) at this year's Annual Conference of the International Communication Association in San Diego, California:

Seiffert-Brockmann, J.: Evolutionary Psychology: A Framework for Strategic Communication Research

Weitzl, W. & Einwiller S.: A cross-country analysis of consumer online badmouthing

Ruppel, C. & Einwiller, S.: Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators

Einwiller, S.: To do good in the name of the employer (Poster)

Corporate Communication Research Group
Department of Communication
University of Vienna
Althanstraße 14 (UZA II)
1090 Vienna

T: +43-1-4277-483 20
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0