Wolfgang Weitzl and Sabine Einwiller contributed to the "The handbook of communication engagement" (Wiley) edited by Kim A. Johnston and Maureen Taylor with their article "Consumer engagement in the digital era: Its nature, drivers, and outcomes".
Wolfgang Weitzl and Sabine Einwiller contributed to the "The handbook of communication engagement" (Wiley) edited by Kim A. Johnston and Maureen Taylor with their article "Consumer engagement in the digital era: Its nature, drivers, and outcomes".