Artificial Intelligence in Public Relations at BledCom2025

30.06.2025

The event offered plenty of food for thought for our research, meaningful connections with great international colleagues, and lasting impressions of this beautiful place in Slovenia.

We're also grateful to the organizers for giving us the opportunity to present our new scale for measuring the climate of appreciation in organizations, even though it wasn't related to the AI theme. This one-dimensional scale, consisting of six items (currently available only in German), can be used in both research and practice to assess employees' perceptions of appreciation within their organization. Great job Jeannine Huber and Ingrid Wahl presenting the research!