Logo der Universität Wien

Corporate Communication Research Group

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom Research Group bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.



The article "An unexpected journey: The influence of social media on consumer decision-making" by Wolfgang Weitzl and Clemens Hutzinger (University of Innsbruck) has been published in B. Rishi's and S. Bandyopadhyay's book "Contemporary issues in social media marketing".


The CCom research team, together with the Austrian Academy of Sciences and the Alpen-Adria-University Klagenfurt, hosted the 4th International CSR Communication Conference CSRCOM, in Vienna, Austria.


Wolfgang Weitzl's and Clemens Hutzinger's joint article entitled "The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders" focusing on today's challenges of online customer complaints is published in the Journal of Business Research.


The CCom Team at  COBIIR 2017

Wolfgang Weitzl and Sabine Einwiller have presented their recent research article entitled Investigating online complainants' reactions to (un-)desired webcare responses at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) at Middlesex University, London.


The CCom Team at BledCom 2017

At BledCom, Sabine Einwiller and Sora Kim presented their paper Curbing harmful online communication - A social responsibility of online platform operators, whilst Jens Seiffert-Brockmann and Wolfgang Weitzl presented their findings CSR and trust: A longitudinal analysis of CSR communication in the German press.


The CCom Team at the ICA 2017

The CCom Research Group was present with four contributions (3 presentations and 1 poster) at this year's Annual Conference of the International Communication Association in San Diego, California:

Seiffert-Brockmann, J.: Evolutionary Psychology: A Framework for Strategic Communication Research

Weitzl, W. & Einwiller S.: A cross-country analysis of consumer online badmouthing

Ruppel, C. & Einwiller, S.: Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators

Einwiller, S.: To do good in the name of the employer (Poster)

Corporate Communication Research Group
Department of Communication
University of Vienna
Althanstraße 14 (UZA II)
1090 Vienna

T: +43-1-4277-483 20
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0