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Corporate Communication Research Group

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom Research Group bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.



The CCom Team at  COBIIR 2017

Wolfgang Weitzl and Sabine Einwiller will present their recent research article entitled Investigating online complainants' reactions to (un-)desired webcare responses at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) at Middlesex University, London.


The CCom Team at BledCom 2017

At BledCom, Sabine Einwiller and Sora Kim presented their paper Curbing harmful online communication - A social responsibility of online platform operators, whilst Jens Seiffert-Brockmann and Wolfgang Weitzl presented their findings CSR and trust: A longitudinal analysis of CSR communication in the German press.


The CCom Team at the ICA 2017

The CCom Research Group was present with four contributions (3 presentations and 1 poster) at this year's Annual Conference of the International Communication Association in San Diego, California:

Seiffert-Brockmann, J.: Evolutionary Psychology: A Framework for Strategic Communication Research

Weitzl, W. & Einwiller S.: A cross-country analysis of consumer online badmouthing

Ruppel, C. & Einwiller, S.: Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators

Einwiller, S.: To do good in the name of the employer (Poster)


Wolfgang Weitzl und Sabine Einwiller präsentierten “Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells“ bei der 22nd International Conference on Corporate and Marketing Communications in Zaragoza, Spanien, präsentiert.


Sabine Einwiller and Sora Kim from The Chinese University of Hong Kong were granted funding by the Toyota Foundation for their project "Organizational efforts to prevent harmful online communication - A cross-national analysis of online platform providers' policies". Harmful online communication (HOC) - often debated as online "hate speech" - aims at harming the dignity or safety of the attacked target. Online platform providers, mainly private organizations, play a central role in confining HOC. This research focuses on the measures taken by various types of platform providers in six different national environments using a multi-method approach. Based on the findings, best practices and recommendations are derived that will help organizations and policy makers to tackle this issue and to foster "online considerateness".


Der Artikel "Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative 'A1 Internet für Alle'" von Sabine Einwiller und Anna Freinschlag wurde in der Fachzeitschrift Wirtschaftspsychologie publiziert. In der Studie wurde mithilfe einer Befragung untersucht, was Mitarbeiter motiviert, an einem Corporate Volunteering Programm teilzunehmen und welche Wirkungen sich dadurch ergeben.


At this year’s Winter AMA Conference in Orlando, Florida, Sabine Einwiller and Wolfgang Weitzl presented their paper titled “When Service Recovery Actions Backfire” that reports findings on our study on online complaining and webcare. 


Die Praxis der Public Relations birgt eine Reihe von ethischen Herausforderungen, die sich im Spannungsfeld der Interessen unterschiedlicher Akteure ergeben. Die Ergebnisse der Studie, in der Sabine Einwiller und Gabriele Faber-Wiener diesen Herausforderungen sowie den Entwicklungen, die sie begünstigen, auf den Grund gegangen sind, ist nun im Medien Journal erschienen. Der Aufsatz ist online verfügbar unter:


New Paper! Jens Seiffert-Brockmann and Kerstin Thummes (University of Muenster) have succesfully published a paper in Public Relations Review entitled: "Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations".

Corporate Communication Research Group
Department of Communication
University of Vienna
Althanstraße 14 (UZA II)
1090 Vienna

T: +43-1-4277-483 20
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0