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Christopher Ruppel, M.A.

PhD Candidate (Prae-Doc)

Althanstr. 14 (UZA II)
1090 Vienna

Room: 2H 308

Phone: +43-1-4277-48322
eFax: +43-1-4277-8483 22

eMail: christopher.ruppel@univie.ac.at

Christopher Ruppel is a prae-doc student in the Department of Communication. His research interests include a range of topics that address how and why individuals, specifically consumers, establish relation(ship)s with corporations. The current focus of his work lies on identification and disidentification, i.e. relations that emerge if corporations and brands become relevant to individuals’ identity construction. He works on a conceptualisation and measurement of corporate brand disidentification as well as experimental studies exploring identification effects. Beside this he has worked on projects that studied customer trust as well as corporate social responsibility.

Corporate Communication Research Group
Department of Communication
University of Vienna
Althanstraße 14 (UZA II)
1090 Vienna

T: +43-1-4277-483 20
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0