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Research


In our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two. We aim to find answers to the following overarching research question: How do organizations use communication to become or remain accepted and trustworthy members of society?

We use quantitative research methods in particular, above all experiments, surveys and content analysis, to examine our research questions, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. Our interdisciplinary team of scholars works jointly at CCom Research Group bringing together their expertise in communication science, psychology, marketing and management.

The CCOM team conducts research in the following areas:

 


Corporate Communication Research Group
Department of Communication
University of Vienna
Althanstraße 14 (UZA II)
1090 Vienna

T: +43-1-4277-483 20
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0