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02.05.2020
 

The findings of our research project on companies' responsibility to prevent harmful online communication (HOC), conducted jointly with Sora Kim from...
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06.04.2020
 

Our research on negative corporate social performance (CSP) disclosures in large firms' CSR reports, which was conducted in collaboration with Craig...
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07.02.2020
 

We welcome our team member Daniel Wolfgruber, who just came back from his one-year research stay at the University of Montreal, during which he worked...
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04.12.2019
 

Sabine Einwiller presented the results of a study on "Consumers' perceptions and reactions to content marketing" at ANZMAC 2019 in Wellington, New...
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30.11.2019
 

At the conference of the Advertising and Media Education divisions of the German Communication Association at the University of Vienna, Lina Stürmer...
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22.11.2019
 

Together with the Academic Society for Management & Communication, our team organized a workshop for communication experts, which was held at the Haus...
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12.11.2019
 

At the conference of the PR and Organizational Communication division of the German Communication Association (DGPuK), which was held in Münster, we...
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31.05.2019
 

In this year, the CCom team was again represented at the annual conference of the European Marketing Academy (EMAC) in Hamburg. The topic of our...
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29.05.2019
 

On May 28th a group of 33 Bachelor students and their teacher from the Department of Communication Studies Hong Kong Baptist University visited our...
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28.05.2019
 

The article entitled "Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions" authored by Wolfgang J. Weitzl...
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23.05.2019
 

Wolfgang J. Weitzl has published together with Clemens Hutzinger (Seeburg Castle University) his thoughts on service failures as triggers of superior...
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10.05.2019
 

Wie ist Content Marketing zu gestalten, damit es ethischen Anforderungen entspricht? Dies diskutierten Sabine Einwiller und Peter Kleemann in ihrem...
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02.05.2019
 

This year's conference theme of the Corporate and Marketing Communication Conference in Tel Aviv on storytelling was a great context to present our...
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30.04.2019
 

The Corporate Communication Research Group is very pleased that Oyvind Ihlen from the University of Oslo followed the invitation to the Communication...
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30.04.2019
 

Together with colleagues of the department, team CCom has organized the communication science days 2019 of the ÖGK from April 25th to 27th. 70...
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20.03.2019
 

Dr. Jens Seiffert-Brockmann, M.A. hat am 28. Februar 2019 einen Vortrag zum Thema „Europa als Spielball in der Strategischen Kommunikation: Politische...
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27.02.2019
 

The article "Rise and Fall of Complainants' Desires: The Role of Pre-Failure Brand Commitment and Online Service Recovery Satisfaction" by Wolfgang J....
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27.02.2019
 

The research by Wolfgang J. Weitzl, Clemens Hutzinger, Sabine Einwiller and Reinhard Grohs presented at the 2019 AMA Winter Academic Conference...
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27.02.2019
 

CCom was present at the 2019 Winter Academic Conference of the American Marketing Association (AMA) - one of America's key meetings of leading...
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23.10.2018
 

At this year's annual conference of the Association for Consumer Research (ACR) Marcus Opitz and Sabine Einwiller presented research - entitled...
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22.09.2018
 

Wolfgang J. Weitzl's article "Webcare's effect on constructive and vindictive complainants" has been accepted for publication in the Journal of...
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03.09.2018
 

At the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) in Calabria (Italy), CCom shared insights on the...
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29.07.2018
 

Webcare takes place in an open, public environment. The presentation of our reseach entitled 'Susceptibility to social influence: Its effects on...
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10.07.2018
 

The research article 'An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth' by Wolfgang Weitzl,...
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