The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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Hanover, May 16 – Jens Hagelstein received the Scientific Award of the German Public Relations Association (DPRG) and Klenk & Hoursch for his...


We had the honor to host the 28th International Conference on Corporate and Marketing Communications at our University.


We congratulate our colleague Samira Rahimi Mavi on the successful defense of her dissertation and wish her all the best for her future career.



We congratulate our colleague Julia Stranzl on the successful defense of her dissertation and wish her all the best for her start of work at Vienna...


We are very happy that Dr. Jens Hagelstein will join our CCom team as a post-doctoral researcher from December 1, 2023. Jens graduated from the...


Last week our team travelled to Prague, Czech Republic, to participate at the 24th Annual Congress of the European Public Relations Education and...