Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

30.11.2019
 

At the meeting of the DGPuK Specialist Groups Advertising Communication and Media Education at the University of Vienna, Lina Stürmer and Sabine...

12.11.2019
 

At the conference of the PR and Organizational Communication division of the German Communication Association (DGPuK), which was held in Münster, we...

31.05.2019
 

In this year, the CCom team was again represented at the annual conference of the European Marketing Academy (EMAC) in Hamburg. The topic of our...

29.05.2019
 

On May 28th a group of 33 Bachelor students and their teacher from the Department of Communication Studies Hong Kong Baptist University visited our...

28.05.2019
 

The article entitled "Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions" authored by Wolfgang J. Weitzl...

23.05.2019
 

Wolfgang J. Weitzl has published together with Clemens Hutzinger (Seeburg Castle University) his thoughts on service failures as triggers of superior...