Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

11.07.2023
 

On July, 6th - 7th we hosted the Research Dialogue 2023, at the University of Vienna on the topic “Focus on employees: Scientific findings on internal...

28.05.2023
 

At the ICA 2023 in Toronto, we received a Best Faculty Paper Award for our paper "Role conflicts in communication practice in times of blurring...

08.05.2023
 

We recently had the honor of welcoming Lynette Jackson, Head of Communications at Siemens for a guest lecture in our International PR course. We thank...

08.05.2023
 

Samira Rahimi Mavi, Sabine Einwiller and Ingrid Wahl received the Best Paper Award at the 27th International Corporate and Marketing Communication...

01.05.2023
 

Julia Stranzl has received the Bank Austria Research Award 2023 ("Recognition Award") for her paper The strategic role of internal communication in...

28.03.2023
 

In their publication "All the news that is fit to print? Reporting on a victim'scharacter during a crisis", Daniel Laufer, Sabine Einwiller and...