Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

03.06.2021
 

Seit 1. Juni läuft das durch den wissenschaftlichen Senat des PRVA finanzierte Projekt, das von Sabine Einwiller geleitet wird. "Ethische...

26.05.2021
 

The study examines the influence of internal communication during organizational crises caused by the COVID-19 pandemic. Results show that...

20.04.2021
 

At the virtual 25th Conference on Corporate and Marketing Communications (CMC2020+1), which was hosted on April 14-16 2021 by the University of...

19.01.2021
 

Am 1. Januar 2021 startete das Projekt "Mitarbeiterbindung & -engagement bei virtueller Zusammenarbeit. Eine Untersuchung zu aktuellen Praktiken und...

02.09.2020
 

Our new publication on consumer reactions to the VW emission crisis examines "the dark side" of consumer-brand relationships. It explores how...

01.06.2020
 

Sabine Einwiller contributed a short essay on "Topic-based strategic communication and corporate newsrooms: greater agility in corporate...