Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

20.03.2019
 

Dr. Jens Seiffert-Brockmann, M.A. hat am 28. Februar 2019 einen Vortrag zum Thema „Europa als Spielball in der Strategischen Kommunikation: Politische...

27.02.2019
 

The article "Rise and Fall of Complainants' Desires: The Role of Pre-Failure Brand Commitment and Online Service Recovery Satisfaction" by Wolfgang J....

27.02.2019
 

The research by Wolfgang J. Weitzl, Clemens Hutzinger, Sabine Einwiller and Reinhard Grohs presented at the 2019 AMA Winter Academic Conference...

27.02.2019
 

CCom was present at the 2019 Winter Academic Conference of the American Marketing Association (AMA) - one of America's key meetings of leading...

23.10.2018
 

At this year's annual conference of the Association for Consumer Research (ACR) Marcus Opitz and Sabine Einwiller presented research - entitled...

22.09.2018
 

Wolfgang J. Weitzl's article "Webcare's effect on constructive and vindictive complainants" has been accepted for publication in the Journal of...