Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

02.09.2020
 

Our new publication on consumer reactions to the VW emission crisis examines "the dark side" of consumer-brand relationships. It explores how...

08.07.2020
 

We are looking for a new team member at the postdoc level. The position is open from October 1, 2020 and limited to 6 years. Application deadline is...

01.06.2020
 

Sabine Einwiller contributed a short essay on "Topic-based strategic communication and corporate newsrooms: greater agility in corporate...

08.05.2020
 

In our survey on internal communication in the Corona crisis, we find that people who work at their regular workplace are not only more tense than...

02.05.2020
 

The findings of our research project on companies' responsibility to prevent harmful online communication (HOC), conducted jointly with Sora Kim from...

06.04.2020
 

Our research on negative corporate social performance (CSP) disclosures in large firms' CSR reports, which was conducted in collaboration with Craig...