Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

29.12.2021
 

Zum 01. März 2022 sucht das Team CCom eine Projektmitarbeiter*in als Unterstützung im Bereich Social Media Postings im Themenbereich Diversity &...

09.12.2021
 

The results of our research project on "Internal communication in an increasingly virtual work environment" have been published in Communication...

15.10.2021
 

We are very happy that we received the Emerald professional impact award at EUPRERA21 for our paper “Employees’ personal crisis within an...

29.09.2021
 

In 35 Kapiteln gibt das Handbuch einen umfassenden Überblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation von Unternehmen und...

03.06.2021
 

Seit 1. Juni läuft das durch den wissenschaftlichen Senat des PRVA finanzierte Projekt, das von Sabine Einwiller geleitet wird. "Ethische...

26.05.2021
 

The study examines the influence of internal communication during organizational crises caused by the COVID-19 pandemic. Results show that...