Welcome!

The CCom Research Group is the departmental unit for research in corporate communication and public relations at the Department of Communication at the University of Vienna. Our interdisciplinary research is inspired by theoretical and empirical approaches from communication science, psychology, marketing and management in order to generate new insights on the communication challenges companies and organizations are facing in a dynamic environment. Specifically, in our research we address the effects of organizations' communication activities on its stakeholders as well as the influence of stakeholders' communicative actions on organizations and the interaction of the two.

Key constructs in our research on communication effects are corporate reputation, trust and identification. We furthermore enquire into the management of communication by applying an integrated approach that encompasses various areas of communication, especially public relations, marketing communication, branding and internal communication. In our empirical research we use quantitative research methods in particular, above all experiments, surveys and content analysis, but we also embrace qualitative approaches to generate in-depth insights into new and complex phenomena. To tackle these research challenges an interdisciplinary team of scholars works jointly at CCom bringing together their expertise in communication science, psychology, marketing and management, which accounts for our unique approach to research in corporate communication and public relations.

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News

23.10.2018
 

At this year's annual conference of the Association for Consumer Research (ACR) Marcus Opitz and Sabine Einwiller presented research - entitled...

22.09.2018
 

Wolfgang Weitzl's article "Webcare's effect on constructive and vindictive complainants" has been accepted for publication in the Journal of Product...

03.09.2018
 

At the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) in Calabria (Italy), CCom shared insights on the...

29.07.2018
 

Webcare takes place in an open, public environment. The presentation of our reseach entitled 'Susceptibility to social influence: Its effects on...

10.07.2018
 

The research article 'An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth' by Wolfgang Weitzl,...

09.07.2018
 

At this year's 25th Bledcom, we presented our study on the influence of responsibility attribution elicited by critical media coverage on viewers'...