Publications

2024

Hagelstein, J., Volk, S. C., Zerfass, A., Athaydes, A.S., Macnamara, J., Meng, J., & Hung - Baesecke, C.-J. F. (2024). Ethical challanges of digital communication: A comparative study of public relations practitioners in 52 countries. International Journal of Communication, 18, 1072-1093.

 

2023

Ninova-Solovykh, N. (2023). Employee activism: When employees speak out publicly against their employer (pp. 139-160). In N. Rodríguez-Salcedo, N., A. Moreno, S. Einwiller, & M. Recalde (2023), (Re)discovering the human element in public relations and communication management in unpredictable times. Emerald, Bingley, UK.

Ninova-Solovykn, N.(2023). Attivismo die dipendenti: incubo dei manager o nuova arma? (Employee activism - leaderˋs next biggest nightmare or their new weapon?), In The Corporate Communication Magazine, 8. Online: https://icch.it/attivismo-dei-dipendenti-incubo-dei-manager-o-nuova-arma/

Stranzl, J., & Ruppel, C. (2023). Wertschätzung am Arbeitsplatz: Warum Wertschätzung im Unternehmenskontext wichtig ist und welche Rolle die interne Kommunikation dabei spielt. In Kommunikationsmanager, 1-2023, 44-46

Wolfgruber, D. (2023). I’m only joking!(?) The role of disparaging humor in the communicative constitution of inclusion/exclusion in organizations. In Equality, Diversity and Inclusion, 42(9), 35-55. doi.org/10.1108/EDI-08-2022-0223

Wolfgruber, D., &  Einwiller, S. (2023). Diversity, inclusion, and communication. The role of internal communication in creating an inclusive work environment (pp. 81-97). In N. Rodriguez-Salcedo, N., A. Moreno, S. Einwiller & M. Recalde (2023), (Re)discovering the human element in public relations and communication management in unpredictable times. Emerald, Bingley, UK.


Rodriguez-Salcedo, N., Moreno, A., Einwiller, S. & Recalde, M. (2023). (Re)discovering the human element in public relations and communication management in unpredictable times. Emerald, Bingley, UK.

Wahl, I., Wolfgruber, D. & Einwiller, S. (2023). Mitigating teleworkers’ perceived technological complexity and work strains through supportive team communication. In Corporate Communications: An International Journal. Ahead of Print.

Tremmel, M. & Wahl, I. (2023). Gender stereotypes in leadership: Analyzing the content and evaluation of stereotypes about typical, male, and female leaders. In Frontiers in Psychology, 14.

Wahl, I., Brugger, M. & Walenta, C. (2023). Effects of teleworkers’ perceptions of superiors’ power and trust on their working behavior: An application of the Slippery Slope Model. In International Journal of Work Innovation, 3(4), 338-366.

 

2022

Einwiller, S., Seiffert-Brockmann, J., & Ninova-Solovykh, N. (2022). Agile integrated communication – A content-based approach. In J. Falkheimer & M. Heide (Eds.), Research Handbook of Strategic Communication (pp. 400-415). Cheltenham: Edward Elgar Publishing.

Einwiller, S., Stranzl, J., & Wahl, I. (2022). Hybride Arbeitssettings. Die Rolle der Mitarbeiterkommunikation (Hybrid work arrangements. The role of employee communication). In Prmagazin, 52(8), E1-E6. 

Wahl, I., Kuso, S. & Wimmer, B. (2022). An assessment of learners' needs regarding learning videos and immersive learning environments. Digital Psychology, 3(2), Article 2.

Stürmer, L., & Einwiller, S. (2022). Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content. In Journal of Marketing Communications. 29(2), 161-178. Advance online publication. doi.org/10.1080/13527266.2022.2154065

Ruppel, C., Stranzl, J., & Einwiller, S. (2022). Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement. In Corporate Communications: An International Journal, 27(5), 1-22. doi.org/10.1108/CCIJ-04-2022-0045

Wolfgruber, D., Stürmer, L., & Einwiller, S. (2022). Talking inclusion into being: Communication as a facilitator and obstructor of an inclusive work environment. In Personnel Review, 51(7), 1841-1860. doi.org/10.1108/PR-01-2021-0013  

Einwiller, S. (2022). Emotionale Bindung durch Mitarbeiterkommunikation in Zeiten von Virtualisierung. In PERSONALquarterly – Wissenschaftsjournal für die Personalpraxis. 3/2022, 24-27.

Einwiller, S. (2022). Schlüsselbegriffe der Public Relations: Image und Reputation (Key terms in PR: Image and reputation). In P. Szyszka, R. Fröhlich & U. Röttger (Hrsg.), Handbuch der Public Relations. Wiesbaden: Springer Gabler.

Einwiller, S. (2022). Reputation und Image. Grundlagen, Einflussmöglichkeiten, Management (Reputation and image. Foundations, possibilities for influence, management). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 371-392). Wiesbaden: Springer Gabler.

Hoffmann, C. P., & Einwiller, S. (2022). Psychologische Dimensionen der Unternehmens-kommunikation (Psychological dimensions of corporate communication). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 447-465). Wiesbaden: Springer Gabler.

Seiffert-Brockmann, J., & Einwiller, S. (2022). Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms (Content strategies in corporate communication: Agenda setting, storytelling and newsrooms). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 541-556). Wiesbaden: Springer Gabler.

Seiffert-Brockmann, J., Einwiller, S., Ninova-Solovykh, N. & Weitzl, W. (2022). Content Marketing – Kommunikationspraxis mit inhärentem Interessenkonflikt? (Content marketing - communication practice with inherent conflict of interest?). In K. Thummes, A. Dudenhausen & U. Röttger (Hrsg.), Wert- und Interessenkonflikte in der strategischen Kommunikation (Value conflict and conflict of interest in strategic communication) (S. 165-184). Wiesbaden: Springer.

Stürmer, L., Einwiller, S., Rußmann, U., & Kresser, S. (2022). Hybride Kommunikationsformen. Konflikte und Herausforderungen für die Kommunikationspraxis (Hybrid forms of content. Conflicts and challenges for communication practice). In Communicatio Socialis - Zeitschrift für Medienethik und Kommunikation in Religion und Gesellschaft, 1/2022, 21-32. doi.org/105771/0010-3497-2022-1 

2021

Einwiller, S., Sackmann, S. & Zerfass, A. (Eds.) (2021). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.

Einwiller, S., Sackmann, S. A., & Zerfass, A. (2021). Mitarbeiterkommunikation: Gegenstand, Bereiche und Entwicklungen (Employee communication: Subject, areas and developments). In S. Einwiller, S. Sackmann & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (S. 3-26). Wiesbaden: Springer Gabler.

Einwiller, S., Ruppel, C., & Stranzl, J. (2021). Achieving employee support during the COVID-19 pandemic – The role of relational and informational crisis communication in Austrian organizations. Journal of Communication Management, 25(3), 233-255. doi.org/10.1108/JCOM-10-2020-0107 (open access)

Einwiller, S. & Wolfgruber, D. (2021). Unternehmensinterne Kommunikation zu Diversity & Inklusion: Wie Kommunikation einen inklusiven Arbeitsplatz fördern kann. Kommunikationsmanager, 3-2021, 64-66.

Hagelstein, J., Einwiller, S., & Zerfaß, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. In Public Relations Review, 47(4), Article 102063.  doi.org/10.1016/j.pubrev.2021.102063 (open access)

Ninova-Solovykh, N., & Einwiller, S. (2020). Mitarbeitende als Botschafter von Unternehmen (Employees as corporate ambassadors). In S. Einwiller, S. Sackmann & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (S. 463-486). Wiesbaden: Springer Gabler.

Ruppel, C. & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers' emotional and behaviour reactions to a brand crisis. In Journal of Consumer Behaviour20(1), 186-200. doi.org/10.1002/cb.1866 (open access)

Seiffert-Brockmann, J., Einwiller, S. A., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile content management: Strategic communication in corporate newsrooms. International Journal of Strategic Communication, 15(2), 126-143. doi.org/10.1080/1553118X.2021.1910270

Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for employees’ job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. doi.org/10.30658/jicrcr.4.2.4 (open access)

Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Let’s talk about diversity and inclusion. In Communication Insights, 11. Leipzig, Germany: Academic Society for Management & Communication. 

 

2020

Einwiller, S., & Carroll, C. (2020). Negative disclosures in corporate social responsibility reporting. In Corporate Communications: An International Journal25(2), 319-337. doi.org/10.1108/CCIJ-05-2019-0054 (open access)

Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication – An analysis of policies and their implementation. In Policy & Internet12(2), 184-206. doi.org/10.1002/poi3.239 (open access)

Einwiller, S. & Korn, C. (2020). Employee reactions to negative media coverage. In F. Frandsen & W. Johansen (Eds.), Handbook of crisis communication (pp. 299-318). Mouton de Gruyter.

Einwiller, S. & Ninova-Solovykh, N. (2020). Strategisches Themenmanagement - Mit oder ohne Newsroom eine bedeutende Veränderung in der Unternehmenskommunikation (Strategic content management - with or without newsroom a significant change in corporate communication). In Kommunikationsmanager, 3-2020, 18-20.

Einwiller S., & Ruppel, C. (2020). Interne Unternehmenskommunikation in der Krise - Ergebnisse einer Befragung unter Arbeitnehmenden während der Corona-Krise (internal corporate communication during a crisis - Results of a survey among employees during the corona crisis). In Prmagazin, 7-2020, 64-71.

Gruber, M., Mayer, C., & Einwiller, S. (2020). What drives people to participate in online firestorms? In Online Information Review44(3), 563-581. doi.org/10.1108/OIR-10-2018-0331 (open access)

Laufer, D., & Einwiller, S., (2020) Guest editorial - Special issue on crisis communication in the public sector. In Journal of Nonprofit & Public Sector Marketing, 32(4), 339-341. doi.org/10.1080/10495142.2020.1798861 

Lee, H., Chang, D.R. and Einwiller, S. (2020). A study on the dynamic between the moral reasoning process and celebrity image and their impact on consumers' support for celebrity comebacks after a transgression. In Journal of Product and Brand Management, Vol. 29 No. 6, pp. 729-743. doi.org./10.1108/JPBM-02-2019-2259

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. In International Journal of Advertising, 39(1), 166-186. doi.org/10.1080/02650487.2019.1596447 (open access)

Naderer, B., Seiffert-Brockmann, J., Matthes, J., & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. In Communications. The European Journal of Communication Research, 45(3), 273–281. doi.org/10.1515/commun-2019-0143

Ngai, C. S. B., Einwiller, S., & Singh, R. G. (2020). An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. In Public Relations Review46(1), Article 101813. doi.org/10.1016/j.pubrev.2019.101813

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2020). Gives you wings. Or not?  Exploring the impact of viewers’ responsibility attribution and surprise on their attitude, identification and trust. In Corporate Communication: An International Journal, forthcoming. 25(1) 113-127. doi.org/10.1108/CCIJ-07-2019-0087

Tkalac Vercic, A., Tench, R., & Einwiller, S. (Eds.) (2020). Joy. Using strategic communiaction to improve well-being and organizational success. Bingley: Emerald Publishing.

Weitzl, W., & Einwiller, S. (2020). Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. In Journal of Business Research, 117, 740-753. doi.org/10.1016/j.jbusres.2019.05.035

Weitzl, W., Seiffert-Brockmann, J., & Einwiller, S. (2020). Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance. In Communications. The European Journal of Communication Research, 45(3), 282–302. doi.org/10.1515/commun-2019-0113

2019

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative Publicity. In Journal of Business Research, 104, 1-13. doi.org/10.1016/j.jbusers.2019.06.036

Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. In Corporate Communications: An International Journal, 24(2), 318-333. doi.org/10.1108/CCIJ-01-2018-0011 (open access)

Einwiller, S. (2019). Transparenz im Content Marketing (Transparency in content marketing). In Kommunikationsmanager, 3-2019, 52-55.

Ngai, C.S.B., Einwiller, S., & Singh, R.G. (2019). An exploratory study on Content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. In Public Relations Review. Online First. 46(1) doi.org/10.1016/j.pubrev.2019.101813.

Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It's all about content. Strategic Topic Management in agile organizations. In Communication Insights, Issue 6. Leipzig, Germany: Academic Society for Management & Communication. 

Schultz, C., Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). When Reputation influences trust in nonprofit organisations. The role of value attachment as moderator. In Corporate Reputation Review, 22(4), 159-170. doi.org./10.1057/s41299-019-0067-z

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2019). Gives you wings. Or not? Exploring the impact of viewer’s responsibility attribution and surprise on their attitude, identification and trust. In Corporate Communications: An International Journal25(1), 113-127. doi.org/10.1108/CCIJ-07-2019-0087 (open access)

Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores. Impact orientation of CSR communication and the need for communicative responsibility. In Corporate Communications: An International Journal, 24(2),198-211. doi.org/10.1108/CCIJ-02-2019-0020 (open access)

Weitzl, W., & Einwiller, S. (2019). Profiling (un-)committed online complaints: Their characteristics and post-webcare reactions. In Journal of Business Research, 117, 740-753. doi.org/10.1016/J.JBUSRES/2019-05-035

Winkler, P., & Seiffert-Brockmann, J. (2019). Organizing from disorder. Internet memes as subversive style. In C. Vasquez., & T. Kuhn (Hrsg.), In Dis/organization as communication: Studying tensions, ambiguities and disordering. (pp. 220-244). New York: Routledge.