Branding/Reputation

Weitzl, W., Einwiller, S., Beldad, A.D., & Zniva, R. (2016). Creating consumer-based brand equity with brand communication on Facebook. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Roessing, T., & Einwiller, S. A. (2016). Portrayals of large corporations in the English and German version of Wikipedia – Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-126.

Einwiller, S. (2016). Attitudes. In Craig E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 43-45). Thousand Oaks: SAGE Publications.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.

Becker, J., Einwiller, S., & Medjedovic, J. (2014). The effect of incongruence between CEO and corporate brand personality on financial analysts' attitudes and assessment of a company’s performance. International Journal of Strategic Communication, 8(3), 146-159.

Einwiller, S. (2014). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management (Reputation and image: Principles, possibilities to influence, management). In A. Zerfaß & M. Piwinger (Eds.), Handbuch Unternehmenskommunikation (pp. 371-391). Wiesbaden: Springer Gabler.

Einwiller, S. (2013). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation (pp. 293-305). Malden, MA: Wiley-Blackwell.

Schultz, C., & Einwiller, S. (2013). The role of reputation to engender support for nonprofit organizations. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.

Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.

Einwiller, S., Bentele, G., & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier market (pp. 76-95). New York and London: Routledge.

Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12(4), 299-315.

Einwiller, S., & Ingenhoff, D. (2008). Corporate branding and issues management - Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.

Einwiller, S., Liehr-Gobbers, K., Renner, M., & Wänke, M. (2008). The role of reputation to engender trust in the pharmaceutical industry. Paper presented at the 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.

Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke (Corporate branding. Management of the corporate brand). In A. Florack, M. Scarabis, & E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.

Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.

Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.

Prykop, C., Einwiller, S., & Ingenhoff, D. (2003). Applying issues management to meet the challenges of corporate brand management – An empirical investigation in Europe. Paper presented at the Annual Conference of the Academy of Marketing Science, May 28-31, Wyndham Washington, DC.

Einwiller, S., & Will, M. (2002). Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal, 7(2), 100-109. (received the Emerald Literati Club 2003 “Highly Recommended Award”)

Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding – Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management (Corporate branding – the pioneering function between marketing, corporate communication and strategic management). Thexis, 4, 2-4.

Einwiller, S. (2001). The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.

Einwiller, S., & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.

Einwiller, S., & Will, M. (2001). Corporate Branding Study – Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.

Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.

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Crisis Communication/Complaining/Criticism

Weitzl, W. & Einwiller S. (2017).  Investigating online complainants' reactions to (un)desired webcare responses. Paper presented at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 7-8, London, UK.

Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015.

Ruppel, C. & Einwiller, S.: Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Weitzl, W. & Einwiller S.: A cross-country analysis of consumer online badmouthing. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Weitzl, W., & Einwiller, S. (2017). When service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.

Einwiller, S., & Steilen, S. (2015). Beschwerdemanagement in Social Media: Wie US-amerikanische Unternehmen mit Beschwerden in Facebook und Twitter umgehen. Medien Journal - Zeitschrift für Medien- und Kommunikationsforschung, 39(1), 35-52.

Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.

Einwiller, S., & Weitzl, S. (2015). Online complaining. Motives, personality and evaluations of corporate responses. Paper presented at the CCI Conference on Corporate Communication, June 2–5, New York.

Himmelreich, S., & Einwiller, S. (2014). Wenn der "Shitstorm" überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (When the "shitstorm" spills over – An analysis of digital spillovers in German print- and online coverage). In O. Hoffjann & T. Pleil (Eds.), Strategische Onlinekommunikation – Theoretische Konzepte und empirische Befunde (pp. 183-205). Wiesbaden: Springer VS.

Ruppel, C., & Einwiller, S. (2013). Beware of attacks on consumer-company identification. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.

Einwiller, S., & Johar, G. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review, 39(3), 198-206.

Johar, G., Birk, M., & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51(4), 57-64.

Einwiller, S., & Römmele, A. (2010). The role of the company leader in communicating and accepting responsibility during a crisis. Paper presented at the EUPRERA Congress 2010, September 23-24, Jyväskylä, Finland.

Einwiller, S., & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38(9), 2248-2260.

Johar, G., Birk, M., & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, 16-21.

Einwiller, S., & Kamins, M. A. (2007). The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Paper presented at the Annual Conference of the Academy of Marketing Science (AMS), May 23-26, Coral Gables, FL.

Einwiller, S., & Johar, G. (2007). Preventing damage from accusations – The case of Walmart. Paper presented at the 36th Conference of the European Marketing Academy (EMAC), May 22-25, Reykjavik, Iceland.

Einwiller, S., Fedorikhin, A., Johnson, A., & Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185-194.

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CSR and CSR Reporting

Einwiller, S., & Freinschlag, A. (2016). Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative "A1 Internet für Alle" (Employee motivation for corporate volunteering – an empirical study using the example of the initative “A1 Internet for All”). Wirtschaftspsychologie, 4, 40-52.

Einwiller, S., & Carroll, C.E. (2016). How balanced is CSR reporting? An intercultural comparison of negative disclosures. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.

 

Carroll, C. E., & Einwiller, S. A. (2014). Transparency signaling and disclosure alignment in CSR reporting. In Information Resources Management Association (Ed.), Human rights and ethics: Concepts, methodologies, tools, and applications (chapter 42, pp. 757-777). Hershey, PA: IGI-Global.

Carroll, C. E., & Einwiller, S. A. (2014). Disclosure alignment and transparency signaling in CSR reports. In Roderick P. Hart (Ed.), Communication and Language Analysis in the Corporate World (pp. 249-270). Hershey, PA: IGI-Global.

Carroll, C. E., & Einwiller, S. (2013). Disclosure alignment and transparency signaling in CSR reports. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Einwiller, S., & Schnauber, A. (2013). Wie deutsche und US-amerikanische Großunternehmen über ihre unternehmerische Verantwortung berichten – Gemeinsamkeiten und Unterschiede (How German and US corporations report on their corporate responsibility – similarities and differences). In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 53-85). Konstanz: UVK.

Einwiller, S., & Schnauber, A. (2013). The influence of international reporting standards on CSR reporting. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.

Westhues, M., & Einwiller, S. (2006). Corporate foundations – Their role for corporate social responsibility. Corporate Reputation Review, 9(2), 144-153.

Westhues, M., & Einwiller, S. (2004). Corporate foundations and corporate reputation – How corporate foundations can contribute to corporate social responsibility communication. Paper presented at the 8th International Research Conference on Corporate Reputation, Identity, and Competitiveness, May 20-23, 2004, Fort Lauderdale, FL.

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Digital Communication

Einwiller, S., Viererbl, B., & Himmelreich, S. (2017). Journalists' coverage of online firestorms in German-language news media. Journalism Practice, 11(9), 1178-1197.

Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, and Udo Wagner (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility For the Impact of Customer Reviews. In P. Moreau & S.Puntoni (Eds.), NA - Advances in Consumer Research Vol. 44 (pp.353-358). Duluth, MN: Association for Consumer Research.

Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. Presented at the Global Marketing Conference, 2016, July 21-24, Hong Kong.

Weitzl ,W., Einwiller, S., Beldad, A.D., & Zniva, R. (2016). Creating consumer-based brand equity with brand communication on Facebook. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Ngai, C., & Einwiller, S. (2016). Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Seiffert-Brockmann, J., & Diehl, T.H. (2016). The power of memes: The digital discourse of the Obama hope meme. Paper presented at the ICA Young Scholars Pre-Conference 'Communicating the Power of Visuals', Japan.

Nothhaft, H., & Seiffert, J. (2016). The gamification of democracy. In W. Timothy Coombs, Jesper Falkheimer, Mats Heide & Philip Young (Ed.), Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals. Routledge.

Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.

Einwiller, S., & Weitzl, S. (2015). Online complaining. Motives, personality and evaluations of corporate responses. Paper presented at the Corporate Communication International (CCI) Conference on Corporate Communication 2015, June 2–5, New York.

Himmelreich, S., & Einwiller, S. (2014). Wenn der "Shitstorm" überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (When the "shitstorm" spills over – An analysis of digital spillovers in German print- and online coverage). In O. Hoffjann & T. Pleil (Eds.), Strategische Onlinekommunikation – Theoretische Konzepte und empirische Befunde (pp. 183-205). Wiesbaden: Springer VS.

Weitzl, W. (2014). Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna.

Römmele, A., & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43(1), 103-113.

Einwiller, S., & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). Konstanz: UVK.

Römmele, A., & Einwiller. S (2010). Citizen leaders and party laggards: Social media in the 2009 German Federal Election. Paper presented at the Annual Meeting of the American Political Science Association, September 1-5, Washington, DC.

Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.

Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.

Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.

Einwiller, S. (2001). The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.

Einwiller, S. (2001). Trust in mobile electronic commerce – Special aspects and possible actions. Paper presented at the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.

Einwiller, S., & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA. 

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Integrated Communication/Stategic Communication

Einwiller, S., & Weitzl, W. (2016). Review of the book Business essentials for strategic communicators. Creating shared value for the organization and its stakeholders, by M. W. Ragas & R. Culp. Corporate Communications: An International Journal, 21(3), 409-412.

Einwiller, S., & Faber-Wiener, G. (2016). Ethische Herausforderungen in der PR Praxis (Ethical challenges in PR practice). Medien Journal, 4, 4-20.

Szyszka, P., & Einwiller, S. (2015). PR-Arbeit im Absatzmarkt (Market-oriented public relations). In R. Fröhlich, P. Szyszka & G.Bentele (Eds.), Handbuch der Public Relations (3rd Edn.) (pp. 851-868). Wiesbaden: Springer VS.

Seiffert, J., & Fähnrich, B. (2014b). Mehr als nur Rhetorik? Die strategische Kommunikation der deutschen Bundesregierung in der Eurokrise. In R. Fröhlich & T. Koch (Eds.), Politik – PR – Persuasion (pp. 261-284). Wiesbaden: Springer Fachmedien.

Fähnrich, B., & Seiffert, J. (2013). Strategische Kommunikation in der europäischen Öffentlichkeit. Eine Analyse der Kommunikationsstrategie der deutschen Bundesregierung im Kontext der europäischen "Staatsschuldenkrise". In P. Filzmaier, P. Plaikner, C. Hainzl & K. Duffek (Eds.). Wir sind EU-ropa. Von vielen EU-Öffentlichkeiten zu einer europäischen Öffentlichkeit (pp. 82-105). 1. Aufl. Wien: Facultas(4).

Einwiller, S., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361.

Einwiller, S., Winistörfer, N., & Boenigk, M. (2008). Modell des integrierten Kommunikationsmanagement (A model of integrated communication management). Working paper 5-2008, Fachhochschule Nordwestschweiz.

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Internal Communication

Einwiller, S.: To do good in the name of the employer. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Einwiller, S. (2016). Messung des Kommunikationserfolges der Mitarbeiterkommunikation (Measurement of employee communication performance). In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen (pp. 555-575). Wiesbaden: Springer Gabler.

Korn, C., & Einwiller, S. (2016). Negative Medienberichterstattung über Organisationen – Ihre Bedeutung für Mitarbeitende und interne Kommunikation (Negative news media coverage about organizations – Its significance for employees and internal communication) (pp. 123-141). In S. Huck-Sandhu (Eds.), Interne Kommunikation im Wandel. Theoretische Konzepte und empirische Befunde. Springer VS.

Einwiller, S., & Korn, C. (2015). Employees' reactions to inquiries of outsiders in the event of negative media coverage – The roles of organizational identification and internal corporate communication. Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.

Einwiller, S., & Korn, C. (2014). The Effects of favorable media coverage about an organization on its employees. Paper presented at the Pre-Conference of the ICA Organizational Communication Division, May 22, Seattle, WA.

Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.

Maier, M., Einwiller, S., & Theilmann, K. (2012). Interne Kommunikation aus der kommunikationswissenschaftlichen Perspektive (Internal communication from the perspective of communication sciences). In M. Maier, A. Retzbach, & F. Schneider (Eds.), Psychologie der internen Organisationskommunikation (pp. 117-133). Göttingen: Hogrefe.

Einwiller, S., & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). Konstanz: UVK.

Bentele, G. & Seiffert, J. (2011). Vom "stählernen Gehäuse" zur flexiblen Organisation: Deutsche Unternehmenskultur im 20. Jahrhundert. In W. Faulstich (Ed.), Die Kultur des 20. Jahrhunderts im Überblick (pp. 13-32). Paderborn: Fink, Wilhelm.

Landmeier, C., & Einwiller, S. (2011). Media coverage about organizations in critical situations – Analyzing the impact on employees. Paper presented at the 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, October 6-8, Aarhus, Denmark.

Einwiller, S., Klöfer, F., & Nies, U. (2008). Mitarbeiterkommunikation (Employee communication). In M. Meckel & B. Schmid (Eds.), Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung (pp. 217-256) (2nd Edn.). Wiesbaden: Gabler.

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Research Methods/Evaluation

Einwiller, S. (2016). Messung des Kommunikationserfolges der Mitarbeiterkommunikation (Measurement of employee communication performance). In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen (pp. 555-575). Wiesbaden: Springer Gabler.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.

Blumhoff, A., & Seiffert, J. (2014). Medienanalysen als Informationsquelle für das Kommunikationsmanagement. In A. Zerfaß & M. Piwinger (Eds.). Handbuch der Unternehmenskommunikation (pp. 567-584). Springer VS.

Vetschera, R., Weitzl, W., & Wolfsteiner, E. (2014). Implausible alternatives in eliciting multi-attribute value functions. European Journal of Operational Research (EJOR) 234(1): 221-230.

Weitzl, W. (2014). Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna.

Seiffert, J. (2013). Das Kulturelle in Fallstudien. In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 319-340). Konstanz: UVK.

Wagner, U., & Weitzl, W. (2013). A note on measuring competition for FMCG markets. In G. Crockford, F. Ritschel & U. Schmieder (Eds.). Handel in Theorie und Praxis (pp. 209-224). Wiesbaden: Gabler.

Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.

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Trust

Seiffert, J. (2015). Vertrauen in der Mediengesellschaft. Eine theoretische und empirische Analyse. Dissertation. Universität Leipzig, Fakultät für Sozialwissenschaften und Philosophie.

Seiffert, J., & Fähnrich, B. (2014a). Vertrauensverlust in die Kernenergie. Eine historische Frameanalyse. In J. Wolling & D. Arlt (Eds.), Fukushima und die Folgen – Medienberichterstattung, Öffentliche Meinung, Politische Konsequenzen (pp. 33-54). Ilmenau: Universitätsverlag.

Bentele, G. & Seiffert, J. (2009). Organisatorische Transparenz und Vertrauen. In V. Klenk (Ed.), Corporate transparency. Wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen (pp. 42-61). Frankfurt, M: Frankfurter Allg. Buch.

Seiffert, J., & Nothhaft, H. (2014). The missing media: The procedural rhetoric of computer games. In: Public Relations Review.

Weitzl, W. (2014). Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna.

Männle, P., & Seiffert, J. (2013). Gesundes Vertrauen. In M. Tzaneva (Ed.), Nachtflug der Eule: 150 Stimmen zum Werk von Niklas Luhmann: Gedenkbuch zum 15. Todestag von Niklas Luhmann (pp. 323-396). Berlin: Lidi Europedition.

Krebber, F., Seiffert, J. et al. (2012). Vertrauen und Politik. Eine Fallstudie anhand der Berichterstattung über die Schlichtungsgespräche zu Stuttgart 21 und der Vertrauenszuschreibung an Politiker und Parteien. In S. Appenzeller (Ed.), Bürgerproteste im Spannungsfeld von Politik und Medien (pp. 45-64). Beiträge zur 7. Fachtagung des DFPK. Berlin: Frank & Timme.

Ruppel, C., & Einwiller S. (2011). Trust in financial investments: Who or what really counts. Advances in Consumer Research, 39, 899.

Seiffert, J.; Bentele, G., & Mende, L. (2011). An explorative study on discrepancies in communication and action of German companies. Journal of Communication Management 15(4), 349–367.

Einwiller, S., Liehr-Gobbers, K., Renner, M., & Wänke, M. (2008).The role of reputation to engender trust in the pharmaceutical industry. Paper presented at the 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.

Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.

Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.

Einwiller, S. (2001). The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.

Einwiller, S. (2001). Trust in mobile electronic commerce – Special aspects and possible actions. Paper presented at the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.

Einwiller, S., & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.

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