Publications

Einwiller, S. (2022). Emotionale Bindung durch Mitarbeiterkommunikation in Zeiten von Virtualisierung. PERSONALquarterly – Wissenschaftsjournal für die Personalpraxis. 3/2022, 24-27.

Einwiller, S. (2022). Schlüsselbegriffe der Public Relations: Image und Reputation (Key terms in PR: Image and reputation). In P. Szyszka, R. Fröhlich & U. Röttger (Hrsg.), Handbuch der Public Relations. Wiesbaden: Springer Gabler.

Einwiller, S. (2022). Reputation und Image. Grundlagen, Einflussmöglichkeiten, Management (Reputation and image. Foundations, possibilities for influence, management). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 371-392). Wiesbaden: Springer Gabler.

Hoffmann, C. P., & Einwiller, S. (2022). Psychologische Dimensionen der Unternehmens-kommunikation (Psychological dimensions of corporate communication). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 447-465). Wiesbaden: Springer Gabler.

Seiffert-Brockmann, J., & Einwiller, S. (2022). Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms (Content strategies in corporate communication: Agenda setting, storytelling and newsrooms). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 541-556). Wiesbaden: Springer Gabler.

Seiffert-Brockmann, J., Einwiller, S., Ninova-Solovykh, N. & Weitzl, W. (2022). Content Marketing – Kommunikationspraxis mit inhärentem Interessenkonflikt? (Content marketing - communication practice with inherent conflict of interest?). In K. Thummes, A. Dudenhausen & U. Röttger (Hrsg.), Wert- und Interessenkonflikte in der strategischen Kommunikation (Value conflict and conflict of interest in strategic communication) (S. 165-184). Wiesbaden: Springer.

Stürmer, L., Einwiller, S., Rußmann, U., & Kresser, S. (2022). Hybride Kommunikationsformen. Konflikte und Herausforderungen für die Kommunikationspraxis (Hybrid forms of content. Conflicts and challenges for communication practice). Communicatio Socialis - Zeitschrift für Medienethik und Kommunikation in Religion und Gesellschaft, 1/2022, 21-32.

 

Einwiller, S., Sackmann, S. & Zerfass, A. (Eds.) (2021). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.

Einwiller, S., Sackmann, S. A., & Zerfass, A. (2021). Mitarbeiterkommunikation: Gegenstand, Bereiche und Entwicklungen (Employee communication: Subject, areas and developments). In S. Einwiller, S. Sackmann & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (S. 3-26). Wiesbaden: Springer Gabler.

Einwiller, S., Ruppel, C., & Stranzl, J. (2021). Achieving employee support during the COVID-19 pandemic – The role of relational and informational crisis communication in Austrian organizations. Journal of Communication Management, 25(3), 233-255. DOI: doi.org/10.1108/JCOM-10-2020-0107 (open access)

Einwiller, S. & Wolfgruber, D. (2021). Unternehmensinterne Kommunikation zu Diversity & Inklusion: Wie Kommunikation einen inklusiven Arbeitsplatz fördern kann. Kommunikationsmanager, 3-2021, 64-66.
Hagelstein, J., Einwiller, S., & Zerfaß, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), Article 102063. DOI: doi.org/10.1016/j.pubrev.2021.102063 (open access)

Ninova-Solovykh, N., & Einwiller, S. (2020). Mitarbeitende als Botschafter von Unternehmen (Employees as corporate ambassadors). In S. Einwiller, S. Sackmann & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (S. 463-486). Wiesbaden: Springer Gabler.

Ruppel, C. & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers' emotional and behaviour reactions to a brand crisis. Journal of Consumer Behaviour20(1), 186-200. DOI: https://doi.org/10.1002/cb.1866 (open access)

Seiffert-Brockmann, J., Einwiller, S. A., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile content management: Strategic communication in corporate newsrooms. International Journal of Strategic Communication, 15(2), 126-143. DOI: doi.org/10.1080/1553118X.2021.1910270

Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for employees’ job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. DOI: https://doi.org/10.30658/jicrcr.4.2.4 (open access)

Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Let’s talk about diversity and inclusion. Communication Insights, Issue 11. Leipzig, Germany: Academic Society for Management & Communication. www.akademische-gesellschaft.com /fileadmin/webcontent/Publikationen/
Communication_Insights/AGUK_CommunicationInsights_11_Diversity___Inclusion_July2021.pdf

Wolfgruber, D., Stürmer, L., & Einwiller, S. (2021). Talking inclusion into being: Communication as a facilitator and obstructor of an inclusive work environment. Personnel Review. DOI: doi.org/10.1108/PR-01-2021-0013


 
Einwiller, S., & Carroll, C. (2020). Negative disclosures in corporate social responsibility reporting. Corporate Communications: An International Journal25(2), 319-337. DOI: doi.org/10.1108/CCIJ-05-2019-0054 (open access)

Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication – An analysis of policies and their implementation. Policy & Internet12(2), 184-206. DOI: doi.org/10.1002/poi3.239 (open access)

Einwiller, S. & Korn, C. (2020). Employee reactions to negative media coverage. In F. Frandsen & W. Johansen (Eds.), Handbook of crisis communication (pp. 299-318). Mouton de Gruyter.

Einwiller, S. & Ninova-Solovykh, N. (2020). Strategisches Themenmanagement - Mit oder ohne Newsroom eine bedeutende Veränderung in der Unternehmenskommunikation (Strategic content management - with or without newsroom a significant change in corporate communication). Kommunikationsmanager, 3-2020, 18-20.

Einwiller S., & Ruppel, C. (2020). Interne Unternehmenskommunikation in der Krise - Ergebnisse einer Befragung unter Arbeitnehmenden während der Corona-Krise (internal corporate communication during a crisis - Results of a survey among employees during the corona crisis) prmagazin, 7-2020, 64-71.

Gruber, M., Mayer, C., & Einwiller, S. (2020). What drives people to participate in online firestorms? Online Information Review44(3), 563-581. DOI: doi.org/10.1108/OIR-10-2018-0331 (open access)

Laufer, D., & Einwiller, S., (2020) Guest editorial - Special issue on crisis communication in the public sector. Journal of Nonprofit & Public Sector Marketing, 32(4), 339-341.

Lee, H., Chang, D.R. and Einwiller, S. (2020). A study on the dynamic between the moral reasoning process and celebrity image and their impact on consumers' support for celebrety comebacks after a transgression. Journal of Product and Brand Management, Vol. 29 No. 6, pp. 729-743.

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166-186. DOI: doi.org/10.1080/02650487.2019.1596447 (open access)

Naderer, B., Seiffert-Brockmann, J., Matthes, J., & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. The European Journal of Communication Research, 45(3), 273–281.

Ngai, C. S. B., Einwiller, S., & Singh, R. G. (2020). An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review46(1), Article 101813. DOI: doi.org/10.1016/j.pubrev.2019.101813

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2020). Gives you wings. Or not?  Exploring the impact of viewers’ responsibility attribution and surprise on their attitude, identification and trust. Corporate Communication: An International Journal, forthcoming.

Tkalac Vercic, A., Tench, R., & Einwiller, S. (Eds.) (2020). Joy. Using strategic communiaction to improve well-being and organizational success. Bingley: Emerald Publishing.

Weitzl, W., & Einwiller, S. (2020). Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. Journal of Business Research, 117, 740-753. 

Weitzl, W., Seiffert-Brockmann, J., & Einwiller, S. (2020). Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance. Communications. The European Journal of Communication Research, 45(3), 282–302. 
 
 

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative Publicity. Journal of Business Research, 104, 1-13.

Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333. DOI: doi.org/10.1108/CCIJ-01-2018-0011 (open access)

Einwiller, S. (2019). Transparenz im Content Marketing (Transparency in content marketing). Kommunikationsmanager, 3-2019, 52-55.

Ngai, C.S.B., Einwiller, S., & Singh, R.G. (2019). An exploratory study on Content and style as driving factors facilitating dialogic comminication between corporations and publics on social media in China. Public Relations Review. Online First.

Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It's all about content. Strategic Topic Management in agile organizations. Communication Insights, Issue 6. Leipzig, Germany: Academic Society for Management & Communication. www.akademische-gesellschaft.com/fileadmin/ webcontent/Publikationen/ Communication_Insights/CommInsights_Issue6_It_s_all_about_content.pdf

Schultz, C., Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). When Reputation influences trust in nonprofit organisations. The role of value attachment as moderator. Corporate Reputation Review, 22(4), 159-170.

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2019). Gives you wings. Or not? Exploring the impact of viewer’s responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal25(1), 113-127. DOI: doi.org/10.1108/CCIJ-07-2019-0087 (open access)

Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores. Impact orientation of CSR communication and the need for communicative responsibility. Corporate Communications: An International Journal, 24(2),198-211. DOI: doi.org/10.1108/CCIJ-02-2019-0020 (open access)

Weitzl, W., & Einwiller, S. (2019). Profiling (un-)committed online complaints: Their characteristics and post-webcare reactions. Journal of Business Research, 117, 740-753.

Winkler, P., & Seiffert-Brockmann, J. (2019). Organizing from disorder. Internet memes as subversive style. In C. Vasquez., & T. Kuhn (Hrsg.), Dis/organization as communication: Studying tensions, ambiguities and disordering. (pp. 220-244). New York: Routledge.