Advertising Literacy Conference 2019

30.11.2019

At the conference of the Advertising and Media Education divisions of the German Communication Association at the University of Vienna, Lina Stürmer and Sabine Einwiller presented the results of a study on consumer perception of content marketing titled "Perceptions of content marketing – An exploratory study". (Authors: Sabine Einwiller, Wolfgang Weitzl, Lina Stürmer)