Best working paper award and keynote speech at CMC 2020+1


At the virtual 25th Conference on Corporate and Marketing Communications (CMC2020+1), which was hosted on April 14-16 2021 by the University of Granada, Clemens Hutzinger (Universität Seeburg), Wolfgang Weitzl (FH Oberösterreich) und Sabine Einwiller (CCom Research Group) received the Best Working Paper Award for their paper titled "Customer dissatisfaction as an antecedent of online complainants' NWOM: The role of customer-brand relationships and prior failures".

At the conference, Sabine Einwiller also held one of the keynote speeches on Content-based strategic communication and corporate newsrooms: "How companies are trying to make their communications function more agile".