ICA 2018


CCom participated with 7 contributions at the 68th annual conference of the International Communication Association in Prague.

The following research papers have been presented at ICA's annual conference:

  • Gruber, M., Mayer, C., & Einwiller, S. (2018). Participation in online firestorms. Adapting the situational theory of problem solving to the online sphere.
  • Weitzl, W., Einwiller, S., & Seiffert-Brockmann, J. (2018).  When can sponsorship disclosures lead consumers to resist covert persuasion online?
  • Mayrhofer, M., Matthes, J., Naderer, B., & Einwiller, S. (2018). The impact of alcohol brand appearances on Facebook on purchase intention.
  • Seiffert-Brockmann, J., Habermeier, M., & Ruppel, C. (2018). Destructive voices? The impact of character attacks on images of and identification with athletes in football.
  • Nothhaft, H., Thummes, K., & Seiffert-Brockmann, J. (2018). From Homo Dialogicus to Homo Sapiens: Reconciling Public Relations Research with the Mind Sciences.
  • Seiffert-Brockmann, J. (2018). Public relations as costly signaling.
  • Seiffert-Brockmann, J. (2018). Fundamental Motives: How evolutionary thinking informs public relations research. (Pre-Conference)