IPR Thought Leadership


Sabine Einwiller contributed a short essay on "Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication" to IPR's Though Leadership collection.

The essay highlights findings from our study on the management of communication content and messages where we analysed how companies are changing traditional structures and processes of doing communications by reorganizing the communications function in order to become faster, more flexible and more efficient, i.e. more agile.

Here you can read the essay.