Latest research on practitioners' views on content


At the conference of the PR and Organizational Communication division of the German Communication Association (DGPuK), which was held in Münster, we presented our latest research on practitioners' views on content marketing.

Under the title "Content marketing - Kommunikationspraxis mit inhärentem Interessenkonflikt?" (Content marketing - communication practise with inherent conflict of interest?), Sabine Einwiller, Neda Ninova-Solovykh, Wolfgang Weitzl and Jens Seiffert-Brockmann presented the results of two focus group discussions on content marketing with practitioners from agencies, companies and the media.