New Book Chapter on Engagement

18.06.2018

"Consumer engagement in the digital era: Its nature, drivers, and outcomes" was published in the "The handbook of communication engagement".

Wolfgang Weitzl and Sabine Einwiller contributed to the "The handbook of communication engagement" (Wiley) edited by Kim A. Johnston and Maureen Taylor with their article "Consumer engagement in the digital era: Its nature, drivers, and outcomes".