The 25th EUPRERA Conference in Bucharest

24.09.2024

Last week, our team traveled to Bucharest, Romania, to participate in the 25th Annual Congress of the European Public Relations Education and Research Association (EUPRERA). The conference, themed The Art of Communication: Bridging the Future and Past of Strategic Communication in a New Technological Ecosystem, provided the perfect context to share our latest research with the PR academic community. The inspiring discussions and innovative perspectives on communication's evolving role made it a truly enriching experience for all participants.

The Corporate Communication Research Group was represented with following papers:

Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism by Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller

Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation by Jens Hagelstein, Ingrid Wahl, Julia Stranzl, Sabine Einwiller, Christopher Ruppel

Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies by Yijing Wang, Sabine Einwiller, Daniel Laufer

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