Lina Stürmer is working at the Department of Communication as project employee on "Ethical challenges in communication practice due to blurring bounderies between Journalism, PR and advertising" which is funded by the scientific Senate of the PRVA (Public Relations Association Austria). Before she worked as a teaching Assistant. Lina studied Journalism and Communication Studies at the University of Vienna (MA, 2021) and holds a BA in Social Economics (Friedrich-Alexander Universität Erlangen-Nürnberg, Germany). Her research interests include strategic communiaction, content strategies and persuasive communication.